If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:
Business Strategy
Management and Leadership
Marketing Strategy
There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:
Building a Marketing plan
Conducting marketing research
Collecting primary data for marketing research
Performing client segmentation
Selecting a target customer group
Understanding the 4Ps of Marketing
Classifying a firm’s products
The importance of product branding
Subtleties of product packaging
Understanding the factors shaping product pricing
The right way to approach product pricing
Organizing product distribution
Setting up an effective promotional campaign
Working with the four Ps of Marketing in a dynamic environment
Establishing and Tracking KPIs
Calculating and monitoring Customer Lifetime Value
Understanding these topics will make a huge difference for you if you have decided to pursue a business-related career – be it as an entrepreneur or a corporate executive.
Why we need Marketing
1. Why a career in Marketing can be really interesting
2. How to build a Marketing plan
3. Understand customers and their needs, wants, and demands
4. Perform marketing research
5. Carry out customer segmentation
Passionate about personal development and self-improvement, I am a dedicated individual on a journey of continuous growth and self-discovery. Committed to cultivating a growth mindset and embracing challenges as opportunities for learning and development. Skilled in setting meaningful goals, planning actionable steps, and tracking progress to achieve personal and professional aspirations. Avid reader and lifelong learner, always seeking new knowledge and insights to broaden perspectives and enhance skills. Embracing mindfulness and self-awareness practices to foster emotional intelligence and well-being. Dedicated to fostering positive habits and routines that promote mental and physical wellness. Aspiring to inspire and empower others to embark on their own personal development journeys and unlock their full potential.
Business Fundamentals: Marketing Strategy
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