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What is Viking Rising?
In a separate case, the ASA examined display advertising for White Hat Gaming’s Casimba and The Grand Ivy Casino brands, which had appeared on HLTV.org – a specialist Counter-Strike 2 e-sports website – in March 2026.
Two banner ads promoted a “100% match bonus up to £100 on 1st deposit” and displayed the mandatory 18+ logo. The ads appeared alongside live match coverage featuring betting odds and sponsor logos, including a link to Casimba’s website.
A complaint suggested that such placements were inappropriately targeted at under-18s.
About Viking Rising
African iGaming Alliance (AiA) CEO Peter Kesitilwe hopes the inaugural Africa Safer Gambling Week is the start of a new era for collaboration across the continent’s licensed sector.
The AiA hosted the first Africa Safer Gambling Week this week, bringing together stakeholders such as regulators, operators and industry associations on a range of issues relating to safer gambling.
As Kesitilwe explains, a key theme of the week has been turning conversations on safer gambling into practical actions.
How to play Viking Rising
“Standing still was not the responsible choice,” Nally said when the market launched. “Albertans were already gambling. What we’re putting in place is a regulated market that will put player safety and player responsibility first.”
“At the end of the day, this is not about revenue. This is about channelization,” Nally added. “How much of that black market can we channelize into the legal, regulated market?”
According to Nally, approximately 70% of online gambling in Alberta occurred through unregulated operators prior to the July 13 launch, with the remaining 30% flowing through Play Alberta, the province’s sole legal platform at the time.
