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Resorts World has announced that the replacement for Mulberry Street Pizza, which closed Sept. 14, will be another New York-inspired slice shop. However, unlike Mulberry Street—an established Los Angeles brand—Amici New York Pizzeria is an entirely original concept created by the resort.
Instead of collecting rent from a successful tenant, Resorts World aspires to collect profits directly from pizza-hungry patrons. But since Mulberry Street was consistently among the busiest dining spots at the property, it raises an obvious question: Was its popularity driven by brand recognition, or simply by resort guests, late-night Zouk Nightclub revelers, and foot traffic seeking a quick slice?
To stack the odds in its favor, Resorts World is tapping major culinary talent: Executive Chef Ricky McCormick. McCormick, who currently leads the kitchen at Stubborn Seed on-property, previously held leadership roles at Michelin-starred Restaurant Guy Savoy in Las Vegas and multiple Gordon Ramsay venues.
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The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings.
The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.
“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online.
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23 June, 2021 – Gaming Summit Latin America (#GSLATAM2021)
Building on the success of the first edition that took place in 2020, the team is excited to add a full day of discussions about the Latin American gambling industry as part of its ongoing content coverage on GamingAmericas.com.
The post Gambling Industry Announcement and Partnership Roundup – February 23, 2021 appeared first on CalvinAyre.com.