Mooncake Riches Hold And Win

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As iGB once again opens up its Most Influential Women campaign to the sector, in the search for trailblazers, quietly changing the trajectory for women in the gambling industry, we consider how inclusive the space has become and what the next phase should look like.

“Speaking to various parties across the gambling field, it is clear that progress has been made in recent years. How has the conversation moved on from ‘Are we doing DEI?’, to ‘Is it improving our business, our culture and our ability to attract and retain great people?'” Mark Skinner, chief people officer at Allwyn Digital, asks.

He believes the conversation has matured and gambling companies are now expected to deliver measurable outcomes.

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One of Europe’s best-known casino operators, Holland Casino runs 13 locations in the country, offering a mix of table games and slots. Amsterdam carries two casinos, while the rest are scattered around, with a slight emphasis in the south, near the Netherlands’ border with Germany.

The operator has no international locations. Well, it’s a state monopoly, after all. Holland Casino was also one of the first operators to launch online when the market legalised in 2021, with Petra de Ruiter joining the company as CEO the following year.

Petra’s journey to the role started in a hotel management school where she learned the ropes of hospitality, followed by a job at Transavia Airlines, a subsidiary of renowned Dutch operator KLM. This led to 24 years in the aviation industry, in a host of different roles: sales, marketing, operations – all aspects of the business that would later become useful in the casino industry.

How to play Mooncake Riches Hold And Win

“There are valid arguments to be made in relation to raising the barriers to licensing, but this may come at a cost of diminishing competition and entrepreneurship,” he says.

In any event, successive regulatory tightening and tax increases have already created a “reasonably effective deterrent” to market entry.

There is a second complication. The relentless flow of Commission statements may eventually make enforcement less damaging rather than more.