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“It started off pretty good when the new management and the spin-off was completed,” he comments. “They had a really good pipeline of customers, and I mean, their projections looked pretty solid.
“[But] part of that was some sweepstakes operators, and I think that market became a bit more uncertain compared to when they started to look at those kinds of customers. And then they also had, they called it a tier one customer I think in Brazil, which was supposed to launch in early 2026, but then they decided not to enter that market. So I think they had some opportunities that did not end up as expected.”
While Ahlberg explains GiG is experiencing B2B headwinds, he also views the 888Africa deal as an opportunistic one. This is confirmed by Richards, who describes the acquisition as a “targeted, opportunistic move” with “compelling” economics.
About Marvelous Furlongs
The first time I walked into an iGaming conference was daunting. I knew next to no-one in the industry and, as far as I knew, no one knew me. I was an outsider in every sense, representing an unknown product in an industry I believed would be resistant to change.
While this initially seemed terrifying, I quickly discovered that this outsider status was a gift. It has allowed me to view the industry through fresh eyes. I do not have any preconceptions about companies or products. This has become my superpower, allowing me to analyse the industry without bias and, hopefully, help shape its future.
iGaming was not the industry I set out to work in. Before 2021, I worked in finance and business – agro companies, management consultancy and investment funds, none of which were remotely linked to the industry.
What is Marvelous Furlongs?
GeoComply, a Vancouver-based anti-fraud and geolocation technology company, provides compliance services to sportsbook clients worldwide.
On the surface, Week 1 appeared exceptionally bettor-friendly, as Casino.org reported.
According to LSR, NFL teams combined for 791 points—tying 2012 for the highest opening-week total ever—while setting Week 1 records for total touchdowns (93), offensive touchdowns (90), and rushing touchdowns (37). Favorites went 12-4 straight up, while the Over hit in nine of 16 games (9-6-1).
