Booster

What is Booster?

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

What is Booster?

“Ultimately, I hope the conversation evolves from representation alone to a stronger focus on belonging,” she says. “Diverse teams are important, but lasting progress comes when people feel valued, heard and able to contribute fully.”

For a sector facing intense competition for talent, fostering an inclusive workplace is becoming as much of a commercial priority as a cultural one.

iGB is now accepting submissions for its 2026 Most Influential Women initiative. We’re looking for entries reflecting the vast diversity of the sector and its talent, across all markets, channels and departments.

About Booster

The space is full of shills and promoters, people who are so invested in the price of a coin, they just want people buy more coins, make the price go up and ensure they get their Lambo.

The price of a coin is a shiny paintjob, it looks impressive and it earns tons of media coverage but there is so much more to Bitcoin, at least Bitcoin SV that gets lost in the hype surrounding the digital gold rush narrative. Bitcoin SV is an incredible technology that can solve some problems and create new opportunities for you and your gambling business.

Again, I don’t want to make this a sales job, I’m sure you’ve had plenty of salesmen make their “buy more and hold it” pitch.