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About Queen Treasure
Land-based customers often lacked even basic pre-play information, and instead desired subtle, proactive support from staff.
Participants outlined several improvements. Of note were clear and simple financial disclosures, including real-time loss displays and transparent explanations of promotional wagering conditions.
The participants suggested timely and relevant interruptions as well as enhanced onboarding processes and in-game assistance, which could include free-play modes, easy access to concise game rules and AI-driven help to clarify complex terms.
About Queen Treasure
We like Manchester City loanee Jack Harrison to get in amongst the goals in a win for The Whites and that’s at a very tasty price given Jack Grealish is likely to be out for six weeks and the Villains are also missing Matty Cash, who would have been man-marking Harrison if fit. In fact, this is our bet of the week.
Our tip: Jack Harrison to score and Leeds to win (4/1)
Chelsea vs. Manchester United (Sunday, 4.30pm GMT kick-off)
How to play Queen Treasure
The way customers used the offering was equally instructive. Bets outside the match-winner market accounted for 63% of pre-match turnover, compared with 57% in 2022, reinforcing the importance of depth beyond traditional markets.
Post-World Cup, Kambi is now working to offer more shots-on-target options before matches and additional automated intervals in-play, creating further betting opportunities as games unfold.
“Giving bettors more ways to personalise their wagers around the players and moments they care about was a big takeaway from the tournament and one which continues to inform Kambi’s development of cutting-edge sports betting products,” Lamb says.